Use my FACE to plan your content

Penny Haslam Blog, Expert Advantage, Media Training

You might have seen me speak at an event recently, or been at one of my interactive sessions to┬áMake Yourself A Little Bit Famous┬«, like the one featured in the photo. I show my FACE model in action, which is a powerful method for planning your content so you are concise, compelling and confident sounding. And this, of course, is …

Where to look, when you’re on TV

Penny Haslam Blog, Broadcast, Expert Advantage, Media Training, Video

It’s one of those little questions that gets bigger the more we imagine ourselves on TV, so not surprisingly it’s one of the most asked questions when I’m running media training. So worry no more, lift the shroud of mystery that surrounds ‘being on television’ and watch my short video that shows you where to look – whether you’re being …

Expert Advantage for PR teams

Penny Haslam Expert Advantage Leave a Comment

Here are some of the main points we covered in my Broadcast Insight session you attended last week, that will help you get your client on air as an expert contributor. Frustratingly, it’s not something you can magic up overnight and get a quick result for your client and have them on-air the very next day. BUT it is do-able …