Business Panel

Penny’s five top tips for panel appearances

Steve Blears Blog, Panels

Business Panel

Raise your professional standing by appearing on a business panel

Do these five things & become a brilliant panellist

Saying yes to being part of a panel discussion is a clever way to shake hands with the whole room in one go – the audience gets to hear about what you do, your business and how you help people. And if your performance is good, you’ll be memorable, likeable – and might make a business connection with someone in the audience, if not immediately, then later down the line.

But what can you do to really stand out as a brilliant panellist? As a seasoned, professional panel chair here are
​Penny’s five top tips for a successful performance on a panel:

How long have you got?

1 Working out how much ‘air-time’ you have in which to speak is crucial – so you know how much you can say. For example, if the discussion is 30 minutes and you’re sharing that time with three others (and a panel chair), then you have just six minutes speaking time. Not long! Audience Q&A might be in addition to that time, but find out exactly what the structure is beforehand.

Penny's Tip
Eliminate waffle and get straight to your point.

Use real life examples

2 How many talking shops must we sit through? Blah, blah, ”…as individuals we should be doing this/our industry is focusing on that…”, blah, blah. Liven things up with real life, interesting examples from your own working world. It can illustrate the type of people/clients you work with, how you help, and you can reveal your successes and failures, because you are a real person after all. Examples give everyone something to relate to.

Penny's Tip
Avoid “Titanicdotes” where you think your story is a good idea, start the journey, only to find it’s too long, sinks and goes nowhere. Rehearse your stories so they are pithy and make an impact.

Expand the conversation

3 Don’t sit quietly waiting to be asked a question by the chair, jump in to the discussion and add to the point being made…this brings energy and a liveliness that holds audience attention.

Penny's Tip
Think dinner party debate, not job interview.

Keep your energy up!

4 Adrenalin and nerves can wreak havoc on your energy levels. You may experience a dip after about half way through when your flight or fight hormones settle down and you realise you’re not going to die as a result of being on a panel. Sluggish panellists make for soporific events.

Penny's Tip
Take a deep breath, sit up straight, smile and focus.

Your Introduction

5 You’re the best person to write your introduction and make it relevant to the theme of the panel and the audience. An inexperienced chair might be tempted to read the biog from your company website, which is bound to be way too long. Your intro should include who you are, what you do and why we should pay attention to what you’re saying. Email it to the organiser well in advance – and, belt and braces, bring a print out copy to give to the panel chair, just in case.

Penny's Tip
Write it to be read. Read it out loud and see if it scans OK or if certain words make your stumble. And as tempting as it seems, do NOT include your gap year in Romania, all the boards you’re on, the marathons you’ve run. Keep it snappy so you’re not eating into your own ‘air-time’ (point 1).

Panels are like anything, the more you do, the more your performance becomes polished, fluent and relaxed. So say yes to panels,

​get the visibility you deserve – ​and have fun!

​For in-house training for would-be panellists and panel chairs​ at your organisation, email penny@pennyhaslam.co.uk, or call 07808 477423.