Media Trainer

Penny Haslam has twenty year’s experience as a national BBC broadcaster and business journalist. She’s been a regular business presenter on Radio 5 Live and on live TV, for BBC Breakfast and The News Channel. She’s media trained senior leadership teams and individuals for over eight years now, helping to develop the skills and confidence of company spokespeople, expert commentators and thought leaders, so they deliver polished performances every time – whether it’s on live television and radio or for social media video and at live events.

Penny has a breadth of up-to-date experience and knowledge that few media trainers can match. She’s produced national TV and radio business programmes, and has reported and presented at every level.

Crucially, as a business journalist, she understands your business agenda and the importance of your message.

Media Training for Thought Leaders & Experts

Penny’s media training can help develop your role as an expert contributor on TV and radio. By offering your expertise, talking about stories in the news, not being part of them, you stand out as a thought leader.

You learn how to prepare effectively for media interviews, get your points across succinctly and perform confidently every time. You can also deploy these skills when you present on social media video, speak at conferences, on panels and at meetings.

Want to learn more about your potential as the go-to expert in your field, email Penny to arrange your free 30-minute consultation.

How it works

Penny works with individuals and organisations to help them establish themselves as experts, getting the exposure they deserve. By the end of a coaching session with Penny, you will actually want to be interviewed on TV or radio.

You’ll know how the media works, how to create and take advantage of opportunities to appear and how to prepare for an interview. You will also be confident, in control and clear about what you’re saying and how to say it. In fact, you will flourish!

Penny’s ‘no fear’ ethos

The chances of appearing on the BBC’s Newsnight are slim, and with Jeremy Paxman gone there’s even less to worry about.

Realistically, most media interviews are non-combative – they’re about sharing your expertise and opinions, not fighting an opponent. It’s a chance for you to comment about something in the news, illuminate the issue for viewers and listeners and add something new to the story.

So Penny creates an encouraging and supportive environment for her media training, because she’s a strong believer that fear inhibits learning. It’s one of the reasons she successfully trains so many businesswomen as well as men.

Media Training for Spokespeople

Speaking on behalf of your company can be a daunting prospect – especially live on TV or radio. It’s easy to get tangled up worrying about business sensitivities, saying the wrong thing, or giving the wrong impression – not to mention compliance and shareholder concerns.

Your role as representative is about getting the message across in a way that sits well with your business and how you want your brand to be seen, so you need the very best training and support. With Penny Haslam’s media training for company spokespeople you will learn how to anticipate and prepare for interview questions and answer them calmly, confidently and appropriately.

You’ll deliver a performance of which you and your colleagues will be proud!

Crisis Communication Training

No business is immune to crisis, it’s how you deal with it, and communicate around it, that can secure the future of your brand and your business. Penny enables you to cut through the ‘noise’ surrounding a crisis, using an unfolding ‘event’ simulation, with your company at the centre.

Could you handle the media, in a crisis?

Has your top team rehearsed the crisis comms plan, step by step?
Do they know how to answer broadcast interview questions without damaging your business?
And are they confident in their ability at managing a crisis?

Penny’s training rigorously tests your crisis response strategy and helps you consider all the risks and actions required. It involves realistic ‘live’ TV and radio broadcast interviews, requests for print media quotes and a social media storm with which to deal with.

A variety of ‘doomsday’ scenarios will enhance a team’s ability to work in a disciplined and speedy manner, under pressure.

With Penny’s crisis communication training your team will:

Experience and put into practice your crisis management response procedure.
Deal with challenging and realistic interview situations, so they’re confident in getting the tone right.
Understand how best to communicate to all of your stakeholders during a crisis.

For a confidential conversation about your crisis communication training needs, get in touch with Penny.

Let's talk

You want media training that is realistic, professional and tailor made

Get in touch with Penny