Smartphone Video For Business: The Masterclass

Steve Blears Events

A practical one-day course to filming and creating quick, easy, engaging and compelling video content for your brand or business. Brought to you by former BBC business presenter Penny Haslam and TV producer/director Steve Blears.

Date: Friday 19th January 2018
Time: 10am- 4.30pm
Location: Central Manchester
Price: £399* + Vat

*Price includes lunch and refreshments. Starter Video Kit including a lightweight stand and phone clip. Plus The Expert Advantage hard copy tips and techniques booklet.





This course brought to you by two top industry professionals


Penny Haslam is a former BBC business presenter, who appeared regularly on BBC Breakfast, the News Channel and reported for Panorama. She now runs her own business as an inspirational speaker, visibility coach and consultant.

Steve Blears is an experienced TV producer/director & cameraman with a range of credits for BBC, Sky and Channel 4.


Course Outline

By the end of this one-day course you will be able to film shareable, professional looking short videos that showcase your brand and business expertise.

You will learn

  • Filming Skills

    Hands on skills that enable you to film yourself on your phone with a professional look every time.

  • Content Creation

    Training to help you showcase your experience, knowledge and passion in an engaging and useful way.

  • What to shoot

    How to film a vlog, business interview, client testimonial & filming yourself at an event.

  • Performance Techniques

    Expert advice on beating nerves, looking relaxed and confident on camera.



Why shoot your own business video?


The technology in our pockets has lead to a massive shift in the way we view and share video content. 100 million hours of video are now viewed on Facebook every day (TechCrunch, 2016) and the rise will continue, with Cisco predicting that 82% of web traffic will be video based by 2020.


People viewing more than one hour of Facebook & YouTube videos per week
45%
People who watch video online each day
55%
Predicted internet traffic that will be video by 2020 (Cisco)
82%


I’ve gained a lot of confidence, how things come across on camera are not as scary as they feel.Rose St Louis, Zurich Insurance
.
It’s given my team the confidence to take on ambitious professional looking projects they didn’t think were possible on an iPhone. It’s good fun, too.Rod Mckenzie, Director of Public Affairs, Road Haulage Association


Top brands are now looking to video as the essential medium for engaging audiences. The time to embrace video as a key feature in your marketing activity is now.Penny Haslam
  • Video creates a unique emotional connection that helps to build trust and brand loyalty
  • Video boosts conversions and sales
  • Video offers a fantastic ROI
  • Video positions you as an industry expert
  • Video content showcases who you are, what you do – and why you’re the person to do business with

Book your place

Demand is already high for this course so please email penny@pennyhaslam.co.uk to request a place or use the contact form.