Being interviewed on TV or radio is good for you: it helps build your brand profile, drives business to you, and provides big career kudos. The minute you are seen or heard on air, you are deemed more expert than you were before.
It acts as an endorsement of your knowledge, experience and passion. You only have to appear once, for just a few minutes, and colleagues and contacts will be queuing up to pat you on the back and say, “well done, you were great!”. Ridiculous, isn’t it?!
So, let’s say you’re up for it, and fancy being interviewed on TV or radio, how do you get on in the first place?