Being interviewed on TV or radio is good for you: it helps build your brand profile, drives business to you, and provides big career kudos. The minute you are seen or heard on air, you are deemed more expert than you were…
Look back in awe
I have little phrases, we all do, that I thoroughly enjoy repeating in the right circumstance. A favourite of mine is: “don’t look back…
Why YOU are the best shot for building your brand
What I’m seeing time and time again is that YOU are the best person for building your brand. What brand you get profile for is up to you – it might be your organisation’s brand, the ‘brand’ of your team…
Have a go, you might like it!
Major Cobb was my husband’s school army cadet commanding officer, whose pep talks have stood him in good stead throughout his life.
At the start of my husband’s army cadetting, when he was 14…
Do you Work Hard Once (WHO) or Work Hard All the Time (WHAT)?
When I heard about the WHO concept for the first time (the acronym, not the English rock band, formed in 1964) it made a lot of sense. Work Hard Once means putting…
Stand up for something and become more confident
On Friday, the UK sees the first of a round of locally organised ‘school strikes’, in towns and cities across the country.
Children as young as ten will down their pens and pencils and walk out…
What did I get in the post…?
Yes, it’s a package opening video! But really, I’m so excited by it’s content as it’ll really help me to get my message across when I’m…
Want to raise your profile?
I ran a taster day this week for an association who want to raise their profile. The people on it were ace – they work, or have worked, in actual operating theatres, in actual hospitals.They’re completely into what…
How to plan your content. Fancy whittling?
The attendees on our latest smartphone video course admitted they were held back from ‘getting out there’ because they didn’t have a plan.
They struggled to think of what they might talk about.
Why You Need Confidence Control Pants
Being called a ‘control freak’ isn’t meant as a compliment, is it? I remember Tony Blair in the 90s being labelled a control freak for wanting to know everything that was going on in…