Use my FACE to plan your content

Penny Haslam Blog, Coaching & training, Make Yourself a Little Bit Famous, Make Yourself a Little More Confident, Penny's FACE, Planning

You might have seen me speak at an event recently, or been at one of my interactive sessions to Make Yourself A Little Bit Famouslike the one featured in the photo. 

I show my FACE model in action, which is a powerful method for planning your content so you are concise, compelling and confident sounding. And this, of course, is a crucial part of raising your profile in order to stand out in the crowd.

So, use my FACE to help prepare efficiently for all your communication. You might have been invited onto TV or radio, or are about to record a video on your smartphone or for your company. Or there might be a live event that you’re preparing for, such as a panel discussion, or as a speaker. Or you want to make the most impact in a meeting with colleagues or clients.

FACE can also help you structure your writing in articles, blogs, LinkedIn posts and emails. Wherever you use FACE, it ensures that you are concise and compelling, and as a result, you sound confident and expert. Remember, you can use it any order….CAFE, EFAC etc. it’s simply a way of preparing and ordering your thoughts.

So here’s my handy reminder of what FACE stands for….now get out there and impress the world!

Fact: Say something factual, that no-one can really argue with, a neutral statement. A fact does not have to be expressed in number/percentages. Caution: don’t mix up fact and opinion!

Add: Say more about this, another fact, more detail. Show off your knowledge.

Comment: Say what you think of the above; what is your opinion as someone who is knowledgeable and experienced, and passionate about their subject?

Example: Identify a real-life, ideally human, example to illustrate what you’re talking about and to help make your point. It could be outlining a client who you helped/an experience you’ve had/an outcome that was positive. Collect as many mini-anecdotes as you like, to store up and select when the need arises. Use the one that is most relevant to the person or audience to which you are talking. Practice your examples on friends and family, dropping them into everyday conversation to see how they land – is what you’re saying interesting, can you re-word it so you say it more simply, more fluently? Repeat your examples as many times as you need to.

Hear my explanation of FACE in my podcast

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Or wherever you get your podcasts. Please subscribe and leave a review.

Get your team using FACE

FACE is part of my keynote talks and is also available as an interactive session at events, lunch and learns, or training over a Zoom call for your team. Get in touch to book it for your team or event: hello@bitfamous.co.uk

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Build your organisation's profile with my business Bit Famous Ltd


The Bit Famous ethos puts profile raising into the hands of the people in your organisation. We help you harness their talent and expertise to create engaging brand ambassadors.

Be it the top team, senior and emerging leaders or your whole organisation, we show you how to communicate with confidence across a variety of platforms, both internally and externally.

To discuss how your business can get more exposure, get in touch hello@bitfamous.co.uk and visit my site for businesses www.bitfamous.co.uk