Use my FACE to plan your content

Penny HaslamBlog, Make Yourself a Little Bit Famous

Many people confess to me that they would love to get out there more, but hold themselves back because 'they don't know what to say.' Or, they tell me they're guilty of 'going on a bit', and don't known when to shut up.

In my Bit Famous Workshop I show my FACE model in action, which is a powerful method for planning your content so you are concise, compelling and confident sounding. And this, of course, is a crucial part of raising your profile in order to stand out in the crowd.

So, use my FACE to help prepare efficiently for all your communication. You might have been invited onto TV or radio, or are about to record a video on your smartphone or for your company. Or there might be a live event that you’re preparing for, such as a panel discussion, or as a speaker. Or you want to make the most impact in a meeting with colleagues or clients.

FACE can also help you structure your writing in articles, blogs, LinkedIn posts and emails. Wherever you use FACE, it ensures that you are concise and compelling, and as a result, you sound confident and expert. Remember, you can use it any order….CAFE, EFAC etc. it’s simply a way of preparing and ordering your thoughts.

So here’s my handy reminder of what FACE stands for….now get out there and impress the world!

Fact: Say something factual, that no-one can really argue with, a neutral statement. A fact does not have to be expressed in number/percentages. Caution: don’t mix up fact and opinion!

Add: Say more about this, another fact, more detail. Show off your knowledge.

Comment: Say what you think of the above; what is your opinion as someone who is knowledgeable and experienced, and passionate about their subject?

Example: Identify a real-life, ideally human, example to illustrate what you’re talking about and to help make your point. It could be outlining a client who you helped/an experience you’ve had/an outcome that was positive. Collect as many mini-anecdotes as you like, to store up and select when the need arises. Use the one that is most relevant to the person or audience to which you are talking. Practice your examples on friends and family, dropping them into everyday conversation to see how they land – is what you’re saying interesting, can you re-word it so you say it more simply, more fluently? Repeat your examples as many times as you need to.

Download my FACE planner

Download my FACE planner

Your team can learn how to use FACE in the Bit Famous Workshop

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Have you got the book?
Make Yourself a Little Bit Famous - by Penny Haslam

In today's noisy market place, it's crucial you find ways to get noticed. This book is jam-packed with stories, advice, case studies and encouragement. Penny shares her pro-tips on:

Getting on TV and radio and acing your appearances

Bossing it as a speaker and when you present to people

Shining when you take part in or chair a panel discussion