You might have seen me speak at an event recently, where I talked about getting known as the expert in what you do. This handy acronym can help you prepare really quickly before a face to face meeting or interview. It can also help you structure your blog or vlog – helping you to come across as confident, concise and compelling.
So here’s your handy reminder of what F.A.C.E stands for….now go impress your colleagues and clients!
Fact: Say something factual, that no-one can really argue with, a neutral statement. NB this doesn’t have to be figures/percentages.
Amplify: Say more about this, another fact, more detail.
Comment: Say what you think of the above; what is your opinion as someone who is knowledgeable and experienced?
Example: Identify some real-life, human examples to illustrate what you’re talking about and make your point. A client’s situation/an experience you’ve had/an outcome that was positive. Collect mini-anecdotes to use, and select the one that best reflects the person you’re talking to, or audience that you’re communicating.
(Print me off and stick me on the wall: use me for writing emails, phone conversations, when you blog, when you go on TV or radio and preparing for face-to-face meetings.)
You and your business will benefit from being seen as expert. With in-depth, bespoke and supportive media training or profile coaching, lead by former national TV and radio business journalist Penny Haslam, you can establish yourself as an expert in your field. To discuss how you can increase your visibility, either on traditional media or in the content YOU create, email Penny to arrange your FREE 40-minute consultation (worth £150): email@example.com