How to plan a theme for your business event
How to plan a theme for your business event. This comes up a lot in my work. Over the past few years I’ve become a bit of a sounding board for clients who are puzzling over event themes, often while deciding whether I should speak at their event or not. I love those conversations — they’re creative, energising and full of possibility. But I’ve also spotted a few common missteps. The same pitfalls crop up again and again, and they can take the shine off what should be a brilliant experience.
So I thought it was time to share my take on how to get it right. I’ve worked at hundreds of events and met thousands of people — from organisers to audiences — so I’ve seen what makes them buzz and what leaves them feeling flat. You know the kind: one event has everyone punching the air on the way out, while another feels a bit wishy washy and forgettable. What makes the difference?
In this episode we’ll look at three things:
1. How to define your event purpose — the baseline that everything else depends on.
2. The factors that can influence your theme (I’ll explain what I mean by that in a moment).
3. How to elevate your theme so it sticks in people’s minds long after the goodie bag is forgotten.
By the end, you’ll have a clearer idea of how to shape a theme that feels meaningful, relevant and memorable. I’m Penny, I’m a speaker, and this gives me a front-row view of how events are built. So, let’s get into it.
