Once a month I travel to York, to work with my client, JRF, helping build its profile and get out there more. So, for a couple of hours on the motorway I get to tune in to the radio and you can’t go wrong with Radio 4’s Desert…
Making yourself a little bit famous isn’t just about speaking on big stages or leaping around in front of the cameras on TV and radio. It’s about being seen in the workplace too. One of the best ways to get visibility for your personal brand profile…
Being interviewed on TV or radio is good for you: it helps build your brand profile, drives business to you, and provides big career kudos. The minute you are seen or heard on air, you are deemed more expert than you were…
I have little phrases, we all do, that I thoroughly enjoy repeating in the right circumstance. A favourite of mine is: “don’t look back…
What I’m seeing time and time again is that YOU are the best person for building your brand. What brand you get profile for is up to you – it might be your organisation’s brand, the ‘brand’ of your team…
Major Cobb was my husband’s school army cadet commanding officer, whose pep talks have stood him in good stead throughout his life.
At the start of my husband’s army cadetting, when he was 14…
When I heard about the WHO concept for the first time (the acronym, not the English rock band, formed in 1964) it made a lot of sense. Work Hard Once means putting…
The attendees on our latest smartphone video course admitted they were held back from ‘getting out there’ because they didn’t have a plan.
They struggled to think of what they might talk about.
When I ran my first ever panel discussion, I wasn’t sure exactly what the job entailed. It’s not like anyone’s going to tell you and it’s not written down anywhere official.
“What do you want?” is a big, short question. When I worked for the BBC as an employee on Radio 4, I never stopped to ask it of myself and as a result I felt stuck and directionless. When I took voluntary redundancy…
