Sometimes I can live without my own teabags…
Now, it’s embarrassing to admit, but I take my own teabags with me whenever I travel abroad. Not only do I hate the ubiquitous presence of Liptons (who have conned the world into thinking that’s actually…
Say it, if self-belief eludes you
Once a month I travel to York, to work with my client, JRF, helping build its profile and get out there more. So, for a couple of hours on the motorway I get to tune in to the radio and you can’t go wrong with Radio 4’s Desert…
Speaking up in meetings
Making yourself a little bit famous isn’t just about speaking on big stages or leaping around in front of the cameras on TV and radio. It’s about being seen in the workplace too. One of the best ways to get visibility for your personal brand profile…
How to get noticed by the broadcast media
Being interviewed on TV or radio is good for you: it helps build your brand profile, drives business to you, and provides big career kudos. The minute you are seen or heard on air, you are deemed more expert than you were…
Look back in awe
I have little phrases, we all do, that I thoroughly enjoy repeating in the right circumstance. A favourite of mine is: “don’t look back…
Why YOU are the best shot for building your brand
What I’m seeing time and time again is that YOU are the best person for building your brand. What brand you get profile for is up to you – it might be your organisation’s brand, the ‘brand’ of your team…
Have a go, you might like it!
Major Cobb was my husband’s school army cadet commanding officer, whose pep talks have stood him in good stead throughout his life.
At the start of my husband’s army cadetting, when he was 14…
Do you Work Hard Once (WHO) or Work Hard All the Time (WHAT)?
When I heard about the WHO concept for the first time (the acronym, not the English rock band, formed in 1964) it made a lot of sense. Work Hard Once means putting…
How to plan your content. Fancy whittling?
The attendees on our latest smartphone video course admitted they were held back from ‘getting out there’ because they didn’t have a plan.
They struggled to think of what they might talk about.
20 tips for sparkling success as a panel chair
When I ran my first ever panel discussion, I wasn’t sure exactly what the job entailed. It’s not like anyone’s going to tell you and it’s not written down anywhere official.
