27 Ways to work on your personal brand
27 Ways to power up your personal brand
How to squeeze the juice out of every opportunity and work hard once (not all the time)
Let’s start with why this matters.
If you’ve ever done a thing – a talk, a panel, a podcast appearance, a guest article – and then… just moved on with your life, you’re not alone.
Most of us do it. We put in all the effort, show up, say the thing, smile for the camera, and then poof – it’s gone.
But what if that moment could work harder for you? What if you could take the visibility you’ve just earned and stretch it – across platforms, audiences and even time?
Drawing on advice from my book Make Yourself a Little Bit Famous and the keynote of the same title, Find a speaker on personal brand and raising your profile as an expert, here’s my best advice.
It’s packed with practical ways to:
Maximise visibility without shouting or spamming
Repurpose what you’ve already created so you’re not reinventing the wheel every time
Build credibility over time, one small, visible step at a time
Position yourself as someone worth listening to, without feeling like a show-off
This isn’t about chasing fame for fame’s sake. It’s about being known just enough – by the right people, for the right reasons.
And the trick is this: when you do something good, don’t let it end there. Ask yourself, how else can I use this? What more can I get from it?
Welcome to the WHO club (that’s Work Hard Once, not the band). Let’s get started.
